Monique Gomel

Senior Vice President, Global Marketing and Chief Commercial Officer

Monique is responsible for leading Armstrong Collective’s commercial strategy across Marketing, Sales, Product, Revenue Management, and Corporate Development. With over 25 years of leadership experience at globally recognized brands, she has a proven track record of driving sales growth through strategic leadership, innovation, and market expansion.

Monique began her career in Marketing in Toronto, working in consumer packaged goods as a Brand Manager for the Listerine franchise at Pfizer Consumer Healthcare (later acquired by Johnson & Johnson). In 2005, she relocated to Montreal to join L’Oréal, where she served as Marketing Director for L’Oréal Paris Cosmetics.

When the opportunity arose to lead EA Sports’ first entry into the fitness segment—and its first female-targeted product—Monique returned home to Vancouver to join Electronic Arts as Global Marketing Director for EA Sports Active. The title went on to become EA Sports’ highest-selling game on the Wii platform.

In 2011, Monique joined Earls Restaurants as Vice President of Marketing, playing a key role in the brand’s expansion into the U.S. market. In 2015, she joined Armstrong Collective, a global leader in luxury train travel offering iconic journeys on the Rocky Mountaineer and Canyon Spirit, as Vice President of Global Marketing. She was promoted to Chief Commercial Officer in 2024.

Monique has served on the boards of Destination Vancouver and Destination Canada, where she held leadership roles including Vice Chair and Chair during her tenure. She holds an MBA from the Richard Ivey School of Business at the University of Western Ontario and a Bachelor of Commerce with Honours from the Sauder School of Business at the University of British Columbia.