Armstrong Collective builds on its 35-year legacy

VANCOUVER, British Columbia – On March 18, Armstrong Collective unveiled its new brand as the parent company of Rocky Mountaineer and Canyon Spirit. Armstrong Collective has been operating its luxury rail journeys in Canada and the United States under the Rocky Mountaineer brand since 1990 and is stepping into the future as it seeks to grow its business and explore future expansion into new regions of the world and new experiences.

“I’m incredibly proud of the legacy that has been built over the past 35 years,” said Tristan Armstrong, CEO, Armstrong Collective. “We have helped over two million guests experience some of the world’s greatest natural wonders, and we want to continue to help even more guests in the years to come.”

Armstrong Collective offers curated experiences and exceptional service that connects travellers to the natural wonders of the world. The new parent brand, named for the Armstrong family, the company’s founders and owners, and represents a long legacy of providing curated, inspiring travel experiences in the world’s most spectacular natural destinations. Rocky Mountaineer will continue as the world-renowned brand for the iconic rail journeys in Western Canada, while Canyon Spirit will serve as the brand for the company’s elevated rail journeys through the American Southwest.

Armstrong Collective
Armstrong Collective operates Rocky Mountaineer in Western Canada, which offers luxury train journeys that connect Vancouver with the Canadian Rockies. The company also operates the Canyon Spirit train in the American Southwest. Both Rocky Mountaineer and Canyon Spirit offer unparalleled journeys in their spacious coaches thanks to incredible scenery, delicious cuisine, friendly service, and social atmosphere. Since 1990, Armstrong Collective has welcomed more than 2.3 million guests to experience its award-winning train journeys.
www.thearmstrongcollective.com